Tuesday, July 21, 2015

BLURBS AND TAGLINES....

Hi, All,

I hope everyone had a wonderful weekend! Chicago is FINALLY experiencing some summer-like weather.... afternoon thunderstorms and all. But at least is is WARM!

Today a I'd like to touch upon something many writers have a hard time writing, and that is the tagline and blurb for you story.

I was honored earlier today by one of my favorite blogger friends, who is also client. Yolanda Renee is an exceptional writer, but has some difficulty narrowing down her novels to one sentence and a few paragraphs. Sound familiar?

If you missed her post yesterday she was kind enough to show the process of one of my services, blurb and tag editing, step by step.

One thing we must remember about blurbs and taglines, they have to GRAB our reader. A writer can create atmosphere and magic even in one or two sentences. When I write a blurb, I want to feel the essence of the story. What drives the story? Bring out the passion... concentrate on one scene that is pivotal to the story and focus on that....This way the reader is not bogged down with step one, two, three. Who wants to read a monotone tagline or blurb. WE want to read about the passion of the character. What they overcome. What is there challenge? Get us to want more. Weave that scene into the overall story. This is how I write an intriguing tagline and blurb.

Do any of you have a special way to attack that tagline or blurb? I'd love to hear about it... Perhaps it can help another writer.

If you are interested, please drop by Yolanda Renee's blog. Blurbs and taglines can actually be fun if you don't become overwhelmed by it. If you do, perhaps I can help you, too. I do enjoy writing blurbs and I do have a knack for them. I don't usually self promote, but I thought this was a nice way of reintroducing my services to all of you. I have other services as well, just click onto the badge and it will take you to my service page.

Thanks for stopping by and I hope you all have a wonderful week!

23 comments:

  1. I saw her post yesterday - you did an excellent job! Although the two of you going back and forth, it was almost like you were leading her to the right one.
    The synopsis is the most difficult for me, but the tagline usually comes easy. Fewer words I guess.

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  2. Hi Michael .. I'll go over now and read her post with reference to your advice. I like the idea of pull one concept out and use that to express your passion re the book/story you're promoting ... garner the reader in with enthusiasm and worthwhile content - once in. I'm sure it's easier to do - once you've done a few ... thanks off to Yolanda now ... cheers Hilary

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  3. You did a wonderful job with her blurb and tagline. You brought out the passion.

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  4. To find the passion for another's work is very hard, yet you do it so well. You're right: the blurb doesn't have to tell the whole story (that's what the back cover is for) -- yet it has to distill the essence of either the MC or the crisis. "He needed a hero so that's what he became." {My own for Carnival of the Damned) I re-tweeted Yolanda's tweet about your post yesterday.

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  5. As a reader, I generally choose my reading from such blurbs and taglines so I agree these are very important to get right.

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  6. I approach these areas--when I write them for other people because I'm too much of a wuss to write a book--by thinking about the major theme of the book. I see just about everything as an essay for a college class, although I finished college long ago.

    Love,
    Janie

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  7. Whoa, slow down there ... I barely got a logline together! LOL Seriously, I don't have a tagline but I've been trying to build a blurb. That is tough. Mostly I've been perusing the book store reading blurbs and analyzing them.

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  8. The two of you worked well together and did a great job creating an awesome blurb and tagline.

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  9. The two of you worked well together and did a great job creating an awesome blurb and tagline.

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  10. Some of my books have lent themselves well to a quick, grabbing tagline -- specifically The Eighth Day. But others have proved more difficult to encapsulate in just a sentence or two. Finding the passion first, then building a tagline around it is an excellent approach!

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  11. I saw Yolanda's post. It was great. You did a wonderful on that blurb.

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  12. Great thoughts indeed, and good job.

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  13. Blurbs and taglines are a talent of their own. One not everyone has.

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  14. Thanks for the tips and information. Nicely done.

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  15. Very useful advice! Zeroing in on the MC's main challenge sounds like a good rule of thumb.

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  16. The sample given on Yolanda's page is a great way to show the evolution of the "blurb". Nice work!

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  17. Hi Magic Mike, love that you followed up with more information. I hope it all bodes well for you - especially your trip to Florida!

    Thanks again!

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  18. Loved what you did with Yolanda's blurb and glad the weather has gotten better!

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  19. Hi Michael. Hope all's well in Florida and your house hunt is progressing.
    Loved Yolanda's post on blurbs and taglines. I just freeze up when I try to do them. I'll certainly be calling on you in the future. You turn author's stories into magical mystery tours.

    Denise :-)

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  20. I always like reading interesting content and your blog surpasses my expectations every time.really very relevant writing performance.
    cheap essay writing service

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  21. I've read so many bad blurbs, the abstract ones which don't really draw you. I always write new ones for my publisher and it shows on sales. I like them gripping like movie trailers :)

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  22. I love that, focusing on the passion. It's so easy to get sidetracked by all the other cool aspects flying in our faces.

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